Is this an official Linkedin blog? Certainly not, I work for a silent giant called Johnson Controls (Green Energy Systems) however - in a way, this blog is an official representation of the Linkedin brand. Let me explain… The content users create for companies and brands ultimately become the brand. Steve Jobs is quoted in the mid eighties about this in regards to the massive spend that IBM was making in terms of consumer side spending, however it was people that were using macs that were passionate and connected to their brand. The same pretty much goes today and that in large part is due to both the user experience and relationship that people have had with brands. I am about to embark on a deeper conenction with the Linked in brand and look forward to it. To this day Linked in has never let me down, overshared, or disappointed me. I look to be more connected with it, and it with I. I look forward to Talent Connect 2011.
PS Watch the video, not only is it cool and talking about the next chapter of where we are going, it’s perhaps the most soothing music you’llhear all day!
